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A Web Designer’s Introduction to A/B Testing

A/B testing is the process of experimenting with different options in order to measure the relative success of each one. Where the web is concerned, A/B testing can make it clear which design choices are most effective; clear to the designer and (more importantly) clear to the client.

Mention of iBooks 3.0 discovered in recent iTunes listing, supporting books focus for iPad mini event

Just last week we brought you the news that Apple’s October 23rd iPad mini event would be focused on iBooks, which makes sense as it will likely be a great device for reading. I posited at the time that this might include new versions of Apple’s book-related software like iBooks. Now, a live listing on iTunes, discovered by Florian Innocente at iGen.fr, is directly referencing iBooks 3.0 as a requirement. You can see the listing, which is still live, here. I’ve reproduced it in a screenshot below in case it gets altered.

Brewster: The Smart Contacts App That Wants To Rule Them All, Now Conquering Europe, Too

Brewster, the relationship-centric iOS address book app that went live in the U.S. in July with some fanfare (and a little controversy for good measure), is picking up some more steam. On the heels of an app update earlier this month, this week it is launching across Europe, available for the first time in iOS App Stores across the region.

How To Design A Mobile Game With HTML5

Care to make a cross-platform mobile game with HTML5? No need to dabble in Java or Objective-C? Bypass the app stores? Sounds like an instant win! A handful of game developers are pushing the envelope of mobile HTML5 games at the moment. Check out the likes of Nutmeg and Lunch Bug for some shining examples. The great thing about these titles is that they work equally well on both mobile and desktop using the same code. Could HTML5 finally fulfill the holy grail of “write once, run anywhere”?

Apsalar adds support for Facebook’s new mobile ads to track iOS and Android app marketing campaigns

App developers now have a new tool to add into their arsenal that will help them monitor and analyze their users’ engagement from a mobile marketing standpoint with their Facebook-integrated apps. Starting today, the social network will begin offering the campaign insight services from mobile marketing measurement company, Apsalar, to developers in order to help measure the performance of their mobile marketing campaigns.

Tweetbot for Mac Review

Tweetbot for Mac isn’t the app for people who casually check on Twitter every couple of days: it is priced at $19.99, a clear signal as to the kind of audience Tapbots want to capture. On the other hand, it’s also understandable why Tapbots may want to save precious Twitter tokens for users who really value the feature set of Tweetbot.

90 best iPad apps for designers

Leading designers from around the world reveal the best iPad apps for design, creativity, inspiration and organisation. Unlike the iPhone, Apple's tablet has enough screen space to enable more complex interactions. It's therefore no surprise many within the design industry are using iPads for research, organisational tasks, finding inspiration and even creating work.

Developers stymied by Mac App Store approval delays

Some developers say that Apple is slowly getting worse at approving apps for the Mac App Store. Apple, of course, reviews all apps submitted to the store, just as it does with the iOS App Store; developers are thus at the company’s mercy when it comes to getting their apps—or updates to those apps—available to customers through the Mac App Store.